Wrigley's Extra Chewing Gum

 Art Director: Doris Xiaoyu Chen | Copywriter: Joe Arnold

Objective

 Promote minty freshness without using the usual 'icy, blizzard' imagery. 

Target Market

Socially active 16-30 year olds

Strategy

Address the elephant in the room - bad breath has serious social consequences.

Wrigley's Extra is the best way to protect yourself from them.

Tube Card Panels

48 Sheets Across Track

Web Banner Animation