Spar Stores

 
Art Director: Doris Xiaoyu Chen | Copywriter: Joe Arnold

Objective

Encourage people to use Spar more often for their everyday bits 'n' bobs.

Target Market

Busy or disorganised urban professionals.

People without a car or who don’t do ‘the weekly shop’.

Strategy

Remind the TM that Spar is always there when they need it.

Cross Track 48 Sheet

Adshel

TV Ad