Doris Xiaoyu Chen
Mankind web.jpg

Male Abuse - ManKind Initiative


Male Abuse - ManKind Initiative

Art Director: Doris Xiaoyu Chen | Copywriter: Joe Arnold 

 

Objective

To create more social awareness of male abuse.

 

Target Market

Adults, male and female.

 

Strategy

By highlighting the fact that, men tend to cover-up the signs of abuse with stories.

Through sharing the real victims' true stories, to show to viewers of the hidden truth.

 

Audio

 

 

 

Press

 

 
 

Installation