Through showing the audience this image it encourages the audience to take part in
the action of pulling the yellow tags to help Ibrahim back to normal life, and also learn
what their funding can do to help Freedom From Torture to provide for Ibrahim, and
many other torture survivors like him.
This design (scamp) can be used for both magazine and newspaper, which means
it could reach out to more potential supporters.
The Image shows Ibrahim experiencing a night terror from his traumatic memory, he seems
worried and has got sweat all over his forehead and his bed linen. On the left is Ibrahim’s
story/ nightmare – it looks like its naturally layered on top of Ibrahim’s linen, and it seems
smudged by his sweat. On the right, with the crispy clear text, it shows how the supporter’s
action could help Ibrahim from his nightmare.